Dyslexia is a specific difficulty in reading, writing, and spelling, it is not caused by a lack of intelligence or a lack of opportunity to learn. It has been estimated that 3% to 5% of Singaporeans may be dyslexic. The difficulties caused by dyslexia can be overcome with specialist teaching and the use of compensatory strategies. Please click around the site to find out more about dyslexia.
Monday, April 5, 2010
Media
A motion graphics advert, trying to encourage people with dyslexia to overcome their frustration and start trying to deal with the problem.
This is a public service announcement for the International Dyslexia Association that was created by Vancouver based advertising agency Hot Tomali Communication.
This 60 second PSA provides you with a simulated dose of dyslexia. The ad was created by Hot Tomali Communications in Vancouver.
This was part of a series of ads based on the FCUK campaign for dyslexia. Writer Chris Arnold. Agency Saatchi & Saatchi.
This is a public service announcement for the International Dyslexia Association that was created by Vancouver based advertising agency Hot Tomali Communication.
This 60 second PSA provides you with a simulated dose of dyslexia. The ad was created by Hot Tomali Communications in Vancouver.
This was part of a series of ads based on the FCUK campaign for dyslexia. Writer Chris Arnold. Agency Saatchi & Saatchi.
Upcoming Events
The annual Action for Dyslexia campaign
Held at Singapore Suntec City Convention Centre, HDB Hubs and shopping malls around Singapore.
- Talks by Celebrities
- Seminars
- Workshops
- Free consultation sessions
Held at Singapore Suntec City Convention Centre, HDB Hubs and shopping malls around Singapore.
Thursday, March 11, 2010
Campaign Research
Hi guys, I've done some research on previous or existing campaigns. However, these campaigns are not local. I hope this piece of research can give you guys some sort of an insight for your respective parts.
I'll be coming up with more detailed research about the condition of Dyslexia itself. But meanwhile, you can refer to my post about the definition of dyslexia as a reference for now.
We can choose some strategies that these past campaigns have used and incorporate them into our existing campaign.
Here is a Google Document that I've uploaded for your reference.
http://docs.google.com/Doc?docid=0AQQyaiHcpn9MZGd6eHZ2c3dfMGdwc25xYmdn&hl=en
- Sharlene
Previous Page
I'll be coming up with more detailed research about the condition of Dyslexia itself. But meanwhile, you can refer to my post about the definition of dyslexia as a reference for now.
We can choose some strategies that these past campaigns have used and incorporate them into our existing campaign.
Here is a Google Document that I've uploaded for your reference.
http://docs.google.com/Doc?docid=0AQQyaiHcpn9MZGd6eHZ2c3dfMGdwc25xYmdn&hl=en
- Sharlene
Previous Page
Tuesday, February 16, 2010
My initial thoughts on Dyslexia
Dyslexia is something that I have only been aware of recently. It may be because of all the 'A-list' celebrities that have admitted to overcoming it or it might be from hearing about it at school. Nevertheless, after embarking on a short perusal on the internet on the topic of dyslexia, I realise how little I know about it at all! As Sharlene and Sandra have already enlighted us about the definition of dyslexia and the first-hand experiences of Joe, there are many misconceptions that I too have believed at one time or another.
The first misconception is that dyslexics are of lower intelligence. This is untrue, in fact many brilliant minds throughout history were dyslexic including Albert Einstein, Alexander Graham Bell and Thomas Edison. These people made huge contributions to the world. So the question of whether dyslexics are 'dumb' is certainly incorrect!
Often children with dyslexia are ridiculed and out casted because they are unable to keep up with other children in their class. This drives me more to do something about the level of awareness at a younger age. Especially after reading about the experiences of Joe, I think that awareness is definitely an area that needs improvement!
Another common misconception is that dyslexia is considered behavioural, pyschological, motivational or a social disorder. As Sharlene has already mentioned it is actually a disorder that occurs in the brain! I can only imagine what it would be like being a dyslexic and realise how much we all take so much for granted - including our ability to read with ease. There are so many situations at school, at work or even in everyday situations where this would be such a disadvantage. Like reading street signs perhaps...
The last common misconception that I will mention is where dyslexia is considered a disease. As it has been mentioned earlier it is a disability. Many celebrities claim to have overcome it and have obviously excelled in their careers but now the question is whether or not there are facilities dyslexics can easily access for help. Maybe the more important question is whether dyslexics get diagnosed properly at all. More on that and celebrities on another post!
The last common misconception that I will mention is where dyslexia is considered a disease. As it has been mentioned earlier it is a disability. Many celebrities claim to have overcome it and have obviously excelled in their careers but now the question is whether or not there are facilities dyslexics can easily access for help. Maybe the more important question is whether dyslexics get diagnosed properly at all. More on that and celebrities on another post!
Saturday, February 13, 2010
Discussion: Is Dyslexia is a disorder or not?
I just wanted to share one more piece of information that I thought was interesting.
"Apparently, some researchers believe that dyslexia may not even be a distinct disorder. They believe that that there is no marker that sets individuals with dyslexia entirely apart from others who are merely average readers. One the researchers, Sally Shaywitz argues that dyslexia is simply the diagnosis we give to an arbitrarily defined group of people occupying the lower end of the reading abilities spectrum."
Extra Information & Links
If you like to read more about the relationship between Dyslexics and their learning of Science subjects, please download this pdf file: http://scotens.org/sen/articles/dyslexiaandscience.pdf
"Apparently, some researchers believe that dyslexia may not even be a distinct disorder. They believe that that there is no marker that sets individuals with dyslexia entirely apart from others who are merely average readers. One the researchers, Sally Shaywitz argues that dyslexia is simply the diagnosis we give to an arbitrarily defined group of people occupying the lower end of the reading abilities spectrum."Personally, I think that what Shaywitz said does have its merit. The fact that when we label these children as 'dyslexics', we will see them as distinctly different from the rest of the merely average readers.
We would then tend to end up treating the afflicted individuals as if the 
labels explained their whole personalities. The 'dyslexic' label would stigimatize these individuals and we end up using these labels as a form of stereotype.
For instance, when I was younger, I used to naively think that all dyslexics are not only unable to read, but they are also unable to excel in other subjects.
But this is not true as dyslexics are defined as having a reading disability. In fact, they are able to excel in Science as it is a subject that mostly requires acquisition and application of knowledge and literary skills are not of a prime concern.
As a result of labelling these individuals as 'dyslexics', depersonalisation can occur. Depersonalisation deprives them of their identity and individuality by treating them as objects rather than as individuals.
Hence, I agree to Shaywitz's opinion to some extent. I mean, what if these dyslexics are just simply not so good at reading? What if they are no different from the rest? These labels we stick onto them would do them not much good. These individuals would be seen as simply being 'different', which is also illustrated in Sandra's post where she mentioned that her dyslexic friend said that he felt 'different.'
However, I still think that despite the whole issue about 'labels, these individuals do deserve our help. They are genuinely suffering from a problem that they cannot cope with on their own. We should not just simply dismiss dyslexia as being a problem that the individuals can cure on their own, or a problem that will go away in time.
So what are you thoughts about Sally Shaywitz's opinions about dyslexia not being a distinct disorder? Anyone who strongly disagrees with it?
It will be nice to hear your opinions on your future blog posts or comments! :)
Extra Information & Links
Sally Shaywitz has written a book called "Overcoming Dyslexia."
If you like to read more about the relationship between Dyslexics and their learning of Science subjects, please download this pdf file: http://scotens.org/sen/articles/dyslexiaandscience.pdf
- Sharlene
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