Dyslexia is a specific difficulty in reading, writing, and spelling, it is not caused by a lack of intelligence or a lack of opportunity to learn. It has been estimated that 3% to 5% of Singaporeans may be dyslexic. The difficulties caused by dyslexia can be overcome with specialist teaching and the use of compensatory strategies. Please click around the site to find out more about dyslexia.

Monday, April 5, 2010

Media

A motion graphics advert, trying to encourage people with dyslexia to overcome their frustration and start trying to deal with the problem.



This is a public service announcement for the International Dyslexia Association that was created by Vancouver based advertising agency Hot Tomali Communication.


This 60 second PSA provides you with a simulated dose of dyslexia. The ad was created by Hot Tomali Communications in Vancouver.



This was part of a series of ads based on the FCUK campaign for dyslexia. Writer Chris Arnold. Agency Saatchi & Saatchi.
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